SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies for improving a website’s visibility on search engines, but they differ in approach:
SEO focuses on organic search results, optimizing content, keywords, and site structure to rank higher without paying for ads.
SEM includes SEO but also incorporates paid advertising (like PPC campaigns) to gain immediate visibility.
When it comes to images, both SEO and SEM use them strategically:
SEO for images involves optimizing alt text, file names, and structured data to improve rankings in image search results.
SEM for images includes using visually appealing graphics in paid ads to attract clicks and conversions.
For a deeper dive, you can check out this comparison guide or explore SEO vs SEM tactics. Let me know if you need more details!
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